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 http://www.asiaherald.co.kr/news/25252
¹ßÇàÀÏ: 2020/11/26  ±èÇö¼ö ±âÀÚ
[Interview]'Everytic' dreams of growing as a holding company of technology brands
- Sung-hwan Lee, CEO of the company, said, "I decided to start a business because of the intuitive and transparent market structure that allows me to receive excellent reviews if I make an excellent product."

¡ã (Ãâó: Everytic)
 
 
The goal of Everytic, which currently manufactures Protic to prevent sarcopenia, is to grow into a holding company for its technology brand.

 

Sung-hwan Lee, CEO of Everytic, said, "We are currently manufacturing processed foods. To make up for this, we are preparing a meeting with shareholders of the medical center's technology holding company through mentoring for prospective start-ups." “In the case of Protic, it belongs to the nutrition market for seniors by overseas standards, and is expected to double up from $17.4 billion in 2017 to $31 billion in 2026."

 

Lee, who loves to come up with ideas and plan them, started a business for the opportunity to realize his ideas and get them verified by the public. "I liked the intuitive and transparent structure in which I could get aim evaluation from buyers through purchasing, and get excellent reviews when I make excellent products."  "Thanks to the support from Enterprise Organization in Yeon Sei University(also known as The Campus Town), we could get an opportunity to start this business."

 

The goal of the company is to grow into a technology brand holding company that combines technology and brands into each product.

 

"Everytic's competitive edge is its extraordinary passion for start-ups and a close network with medical centers and technology holding companies." "Business registration was done about two months after its establishment, and four months after considering the item, we successfully verified and released the product's safety, and after conducting a preliminary survey using Wadiz, we confirmed high response with a fund of 19.7 million won."

 

"We also have a connection with the Korea University Medical Center Technology Holding Company, which will be launched by Yonsei University Medical School, and the Korea University Medical Center Technology Holding Company, which includes R&D companies. We will make it a product that can even produce substantial health improvements."

 

¡ã (Ãâó: Everytic)
 

 

Lee cited the lack of marketing experience as a challenging point in starting a business."Because of the lack of experience in how to sell it efficiently after making a product, at some point, I was worried that the product was not sold at all, and at some point, I had to worry about the inventory of the product." However, with S³(refers to 'Start-up Starts in Shinchon') in November, the Everytic team will learn together and find a way to improve through mutual feedback.

 

"Our main sales routes are special deals with 11st which was conducted under an agreement with The Campus Town, Reandmall which is recommended by Wadiz, Naver Smart Store, and food section in Hyundai Department Store." "We are currently partnering with two fitness centers to promote them, and we will fully expand them to lay the foundation for offline sales," said CEO Lee.



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