¡ã (Ãâó: Constant)

 

As the era of the fourth industrial revolution approaches us, the trend of technological revolution is blowing in the beauty industry, and beauty devices based on "Derma Technology" are gaining popularity. 'Derma technology' is a compound word of dermatology and technology, and is a scientific approach to care for the skin with advanced technology. They have a wide range of products, from scalp care to artificial intelligence, customized skin analysis services for augmented reality technology, and face & body masks that combine high concentrations of oxygen with LEDs.

Keun-sik Jeong, CEO of Constant Corp., has cast his hat into the most intense market for hair loss products. Its flagship product is "refill," a haircare brand that means "to refill your hair." "The current market for hair loss products is a highly competitive red ocean. However, consumers are as distrustful and tired of hair loss prevention and hair loss affects as they expected in the advertisement." "While we can see the effects of diet products by checking our weight and acne products by improving, there is no way to check if the hair is actually coming out." "In fact, I started my own business to provide customers with products that have hair growth effects and services that allow them to see the effectiveness with their own eyes."

The value pursued by the brand “refill” is not just the use of products, but integrated care services. The effective technology for hair growth has already been verified and provides shampoo and ampoule for scalp containing patented ingredients registered in three countries: South Korea, the United States, and China. The official launch is scheduled for March next year. Before developing'refill', he founded a condom brand named 'Right Thought'. However, he realized that only good quality products could not satisfy consumers 100%. This worked the same in the hair loss market. "I also considered the expectations and usage environment consumers have when making a purchase."

'Hair loss shampoo? Aren't they all there?’

This is the idea that CEO Jeong made only a year ago. But now it is completely different. “The goal is to pioneer a hair loss market where consumers' distrust has increased, and ultimately to let everyone who is concerned about hair loss experience hair regeneration.” “I want to advance as a partner in hair loss care,” said Jeong.